As a key strategy for businesses seeking web visibility, local SEO can be significantly improved through the intelligent use of a topical map.
So, what is a topical map exactly? A topical map for Local SEO uses a network of closely related topics to create an intuitive structure for website content that is favorable for search engine algorithms and users.
To ensure your topical map is effective, it should be modeled around your audience's typical search queries. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.
What should you do first? Begin with comprehensive keyword research. Use tools like Google Keyword Planner or SEMRush to identify high-volume, low-competition keywords linked to your business or service.
Upon completing keyword research, craft topic clusters that center around the main keyword for every page on your website. Every secondary keyword must be assigned its own sub-topic, all interlinked to guide back to the main pillar content.
The advantages of using a topical map in a local SEO strategy are far-reaching. Because topical maps help search engine algorithms recognize the relevancy of your website content, it's more likely to increase your site's appearance in search result, thereby driving traffic.
All in all, with a well-planned click here topical map, you can substantially improve your local SEO and make your website significantly more accessible.